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Ultimate Card Holiday Program Case Study

The Challenge

Find innovative and effective ways to market Buckhead Life’s dining card.

The Solution

Produce and air  –on primetime television – an entire Atlanta Eats TV episode featuring only Buckhead Life restaurants, thus effectively marketing the versatility and attractiveness of the Buckhead Life Ultimate Card.

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Example of Deliverables

Custom Branded Content

Atlanta Eats produced an entire TV episode featuring only Buckhead Life restaurants, with short-form :30 second interstitials woven in to reinforce messaging and drive viewers to purchase the Buckhead Life Ultimate Card. The result was a highly engaging and effective form of video content marketing.

Content Creation & Distribution

We developed written and video content for Buckhead Life. During the coveted holiday season, we were able to secure a special, primetime slot on Peachtree TV, where we positioned the Buckhead Life Ultimate Card as a unique and preferred holiday gift. Branded content was distributed across ALL Atlanta Eats media channels, including TV, web, radio & social networks.

The Results Were Amazing

Gift card sales saw year over year increase; campaign also produced tangible leads for future Buckhead Life campaigns.