Dinner’s On Us Case Study
The Georgia Lottery was looking for creative marketing solutions to associate their brand with “fun,” “excitement,” and “entertainment” while also driving “winner awareness.”
What’s more fun and entertaining than you and your friends enjoying a nice dinner on the patio of one of Atlanta’s top restaurants, sipping your favorite beverage, telling old stories while creating new memories? Better yet, what about enjoying that dinner with great friends, only to find out that its been paid for by the Georgia State Lottery? Fun instantly turns to exhilaration, and Atlanta Eats and the Georgia State Lottery captured those candid moments with “Dinner’s On Us”!
Examples of Deliverables
Custom Branded Content
Fun and entertaining content of friends enjoying a nice dinner at Atlanta’s top restaurants, with candid footage of them discovering that their dinner has been paid for by the Georgia State Lottery!
Primetime TV Media Inclusion
Georgia Lottery was the title sponsor to our CBS Primetime special.
The Results Were Amazing
After investing to develop the “Dinners On Us” brand on Atlanta Eats over the past 4 years, it is now a staple feature of the weekly TV show. In fact, it’s a common occurrence for Steak to get stopped in restaurants asking if he is there with the GA Lottery and buying everyone dinner!
In addition, the “Dinners On Us” program has been leveraged through social contesting and live events. Just recently, Atlanta Eats created a weekly #DinnersOnUs Instagram contest along with a finale event which effectively more than doubled @GALottery Instagram account during the 9 week campaign.