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Atlanta Drinks Case Study

The Challenge

Increase brand awareness & drive B2B business simultaneously.

The Solution

By working with New Amsterdam’s account team to identify the voice, target audience, and target accounts that would activate effectively for the brand, Atlanta Eats created an exciting cocktail & bartender driven series, called Atlanta Drinks, which effective increased brand awareness while generating an immediate, calculable return on investment.

Example of Deliverables

Custom Branded Content

Fun and entertaining content featuring on-premise accounts and profiles of Atlanta’s top places to drink. Each :60-second interstitial also featured a delicious New Amsterdam drink recipe. 

Content Creation & Distribution

We created written and video content for New Amsterdam. A custom landing page was developed to display all brand assets elegantly on desktop, tablet & mobile devices. Branded content was distributed across ALL Atlanta Eats media channels, including TV, web, radio & social networks.

Account Penetration

By leveraging our relationship with on-premise accounts, we were able to secure drink specials and other promotions to prominently highlight the New Amsterdam brand and products.

The Results Were Amazing

 

Activated target accounts and established brand of Atlanta Drinks.