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Living Better Case Study

The Challenge

Increase digital conversions and grow email database while improving social media engagement.

The Solution

Atlanta Eats worked with Piedmont Healthcare to identify relevant topics that they wanted to educate our audiences about. Partnering with high-profile chef influencers, Atlanta Eats assembled a series of segments to deliver those messages effectively and authentically. The series, which was distributed across the entire Atlanta Eats spectrum of assets, drove a high volume of video viewing and ultimately exceeded the client’s program conversion and engagement goals.

Healthy & Delicious Assets for Consumption

Custom Branded Content

Educational and entertaining content about healthy eating, featuring Atlanta’s top culinary personalities. Each :60-second interstitial included a call-to-action to “Learn More” on Piedmont Health’s website. 

Content Creation & Distribution

We created written and video content for Piedmont Health. A custom-developed, branded landing page displayed all of Piedmont Healthcare’s assets elegantly on desktop, tablet & mobile devices. Content was distributed across ALL Atlanta Eats distribution channels, including TV, web, radio & social networks. Atlanta Eats strategically targeted & boosted Facebook video campaigns to increase program reach and conversions.

The Results Were Amazing

 

Increased email signups & social media engagement, and reinforced influential associations between top Atlanta chefs and Piedmont Healthcare. 

Facebook Reach

Twitter Impressions

Video Views

Instagram New Followers