RECAP

ATLANTIC STATION

 

RECAP OVERVIEW

Atlantic Station Campaign

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Atlantic Station marketing/business objectives:

  • Increase traffic to Atlantic Station restaurants through integrations within the programming and social media presence of Atlanta Eats 

  • Create high quality, engaging video content assets for Atlantic Station to re-purpose across their owned media platforms
  • Share highlight the hottest restaurants in Atlantic Station to local Atlanta audience, encouraging them to make Atlantic Station a dining destination

TOTAL CAMPAIGN IMPRESSIONS: 726,549

DIGITAL SHORT FORMS 

OVERVIEW:

Atlanta Eats shot and produced three short form videos featuring top Atlantic Station bars and restaurants. Highlighting Atlantic Station’s booming culinary scene to be featured on Atlanta Eats social channels. All three segments to be compiled into dedicated landing page increasing audience awareness of how Atlantic Station has evolved into more than an outdoor mall and is now a dining destination. 

PROMOTIONAL DETAILS:

JUNE 2019 – SEPTEMBER 2019

  • 3x :60 or less ‘Listicle’ style videos

    • Sip & Stroll: Highlighting best bars in Atlantic Station and then new exciting development allowing patrons to walk around drink in hand! 

    • Something New: Showing the new restaurants and bars popping up at bustling Atlantic Station.

    • Family Friendly: This short form shows that there are so many options for the entire family to enjoy.   

  • Distributed on Atlanta Eat Social Media Channels: Twitter, Instagram, Facebook 

  • Used on Dedicated Landing Page: https://www.atlantaeats.com/atlantic-station/

DIGITAL ACTIVATION

OVERVIEW:

Atlantic Station & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness of Atlantic Station’s booming culinary scene. 

ATLANTIC STATION RECEIVED:

  • Branded webpage on AtlantaEats.com (ongoing)
  • 3x Short Forms produced; Sip & Stroll, Something New, Family Friend, to be promoted on Social Channels 
  • Highlighted mention in Atlanta Eats’ weekly email newsletter promoting​, 
  • 12x organic posts/month on Atlanta Eats social media accounts (Twitter, Facebook, and Instagram) – Over Delivered by 20 posts! 
  • 1x Blog Article, “You Won’t Believe The New Food Happening at Atlantic Station”
    • https://www.atlantaeats.com/blog/you-wont-believe-the-new-food-happening-at-atlantic-station/
  • Restaurant Inclusion on Atlanta Eats Restaurant Finder 
  • 3x Facebook Lives at Meehan’s, Kilwin’s, and Pig & Pearl