RECAP

BAD DADDY’S BURGER BAR 

 

RECAP OVERVIEW

Bad Daddy’s Campaign

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Bad Daddy’s Burger Bar marketing/business objectives:

  • Increase traffic to Bad Daddy’s through integrations within the programming and social media presence of Atlanta Eats 

  • Create high quality, engaging video content assets for Bad Daddy’s to re-purpose across their owned media platforms
  • Share highlight the hottest burger joint in Atlanta, encouraging them to make Bad Daddy’s a dining destination

TOTAL CAMPAIGN IMPRESSIONS:  812,213

TELEVISION

OVERVIEW:

Atlanta Eats shot and produced long form restaurant segment, Bad Daddy’s Burger Bar, in Chamblee. Highlighting Chamblee’s booming culinary scene including Bad Daddy’s as a dining destination to be aired on the television show Atlanta Eats. 

PROMOTIONAL DETAILS:

DECEMBER 2018 – MAY 2019

 6x Airings of Bad Daddy’s Burger Bar + Bonus 2 Airings 

TOTAL BROADCAST IMPRESSIONS: 215,304

DIGITAL ACTIVATION OF CONTENT

OVERVIEW:

Bad Daddy’s & Atlanta Eats created a relevant, entertaining video that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness of Bad Daddy’s amazing food in the competitive Atlanta burger market.  

BAD DADDY’S RECEIVED:

  • Branded webpage on AtlantaEats.com (ongoing)
  • 1x Short Form produced – Create Your Own Burger 
  • 2x Highlighted mention in Atlanta Eats’ weekly email newsletter
  • 8x organic posts/month on Atlanta Eats social media accounts (Twitter, Facebook, and Instagram) – Over Delivered Facebook Post by 9 (12 Posts), Overdelivered Instagram by 3 (6 Posts)
  • Restaurant Inclusion on Atlanta Eats Restaurant Finder – All Locations 
  • 1x Facebook Live per restaurant + 2 Bonus Lives 

BONUS: Blog Inclusion, Where to Get Your 4th of July Fix + 12 Social Posts + 2 Lives + IG Story 

TOTAL IMPRESSIONS:  596,909