RECAP OVERVIEW
City of Chamblee Campaign
BACK TO THE BASICS…
Atlanta Eats sought to accomplish the following City of Chamblee marketing/business objectives:
-
Increase traffic to Chamblee restaurants through integrations within the programming and social media presence of Atlanta Eats
- Create high quality, engaging video content assets for City of Chamblee to re-purpose across their owned media platforms
- Share highlight the hottest restaurants in Chamblee to local Atlanta office, encouraging them to make Chamblee a dining destination
TOTAL CAMPAIGN IMPRESSIONS: 1,392,052
THE MENU
5 CHAMBLEE RESTAURANT SEGMENTS FILMED AND PRODUCED
1 HOUR CITY OF CHAMBLEE SPECIAL TO AIR ON ATLANTA EATS
AIRINGS OF EACH CHAMBLEE RESTAURANTS ON ATLANTA EATS
:15 BILLBOARDS FOR 4 WEEKS
2 DIGITAL SHORT FORMS
DIGITAL/SOCIAL POSTS ON ATLANTA EATS SOCIAL CHANNELS
FACEBOOK LIVE AT EACH RESTAURANT
ATLANTA EATS EMAIL INCLUSION
BLOG ARTICLE
DEDICATED LANDING PAGE
TELEVISION
OVERVIEW: Atlanta Eats shot and produced five long form restaurant segments featuring top City of Chamblee restaurants. Highlighting Chamblee’s booming culinary scene to be aired on the television show Atlanta Eats. All five segments to be compiled into 1 hour television special increasing audience awareness of how Chamblee has evolved into a dining destination.
PROMOTIONAL DETAILS: SEPTEMBER 2018 – MARCH 2019
-
4 Airings of Each Chamblee Restaurant; Hopstix, Blue Top, Southbound, Food Terminal, and Old Brick Pit.
-
20x Total airings on Atlanta Eats on Peachtree TV, 7pm Saturdays and 10:30am Sundays
-
-
1 Hour Special including all 5 Chamblee Restaurants. 4x Total
-
:15 Billboards to Air on Atlanta Eats promoting Taste of Chamblee event. 12x Total
TOTAL BROADCAST IMPRESSIONS: 968,868
DIGITAL ACTIVATION OF CONTENT
OVERVIEW: City of Chamblee & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness of Chamblee booming culinary scene.
CITY OF CHAMBLEE RECEIVED:
- Branded webpage on AtlantaEats.com (ongoing)
- 2x Short Forms produced; Culinary Variety & Occasion Meals to be promoted on Social Channels
- Highlighted mention in Atlanta Eats’ weekly email newsletter promoting Taste of Chamblee
- 12x organic posts/month on Atlanta Eats social media accounts (Twitter, Facebook, and Instagram) – Over Delivered by 2
- Blog Article, Banner Ads, Restaurant Inclusion on Atlanta Eats Restaurant Finder
- 1 Facebook Live per restaurant, 5x Total
Total Estimated Impressions : 423,184
