RECAP OVERVIEW

City Springs District is a hot new dining destination with a great story to tell. In order to share that story with a large, passionate audience of dining enthusiasts in Atlanta, Atlanta Eats created and executed a fully integrated marketing plan for City Springs to enhance brand positioning and ultimately drive new visitors to the District.

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following City Springs District marketing/business objectives:

  • Reinforce the City Springs brand through integrations within the programming of Atlanta Eats and promote all the hot dining options and family friendly fun. 

  • Create high quality, engaging video content assets for City Springs & Restaurant Partners to re-purpose across their owned media platforms.

  • Tell the City Springs District story through a full length segment that would introduce new potential visitors to the area, delicious dining and fun atmosphere. 

 PRODUCTION & BROADCAST

OVERVIEW: 

Atlanta Eats shot and produced  restaurant segments to create an hour long episode about Sandy Springs for Atlanta Eats to air on Peachtree TV. Three short-form (:45 second) pieces were also shot and produced, highlighting City Springs best features. 

PROMOTIONAL DETAILS: MAY – SEPTEMBER 

  • 4x long-form restaurant segments:
    • The Select
    • Cafe Vendome
    • Flower Child
    • Nam Kitchen
      • Each Restaurant aired on Atlanta Eats 2x – 8x Total 
  • 3x :45 short-form videos were shot & produced 
    • Day of Dining Listicle 
    • Perfect Pairings Listicle 
    • Sizzle Reel 
  • The City Springs District full episode aired a total of 4x times during flight (Atlanta Eats on Peachtree TV, 7pm Saturdays and 10:30am Sundays)

TOTAL BROADCAST IMPRESSIONS: 322,956

SOCIAL MEDIA

OVERVIEW:

City Springs District & Atlanta Eats partnered to promote the restaurants and fun events happening at City Springs. The photos and short forms produced are perfect for viewing on social platforms and highlight the great dining options in City Springs District. Our integrated social campaign was designed to organically drive social interactions and awareness.

SANDY SPRINGS DISTRICT RECEIVED:

  • 12x organic social posts promised on Twitter, Facebook & Instagram to large loyal Atlanta Eats audience promoting restaurants in Sandy Springs District – Over Delivered with a total of 41X POSTS!
  • 2x Highlighted mentions in Atlanta Eats’ weekly email newsletter, distributed weekly covering event promotion, television airings and restaurants 
  • 5x Facebook Lives at Each Restaurant and Interview with Mayor & Steak Shapiro

TOTAL SOCIAL IMPRESSIONS: 892,729

DIGITAL

OVERVIEW:

While the core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by multiple communication channels such as social platforms, robust website, endorsement opportunities, etc. Atlanta Eats supported City Springs District with a dedicated landing page. Atlanta Eats used their credibility in the market place and large network to get the word out about the great city of Sandy Springs. 

 

DETAILS:

TOTAL CAMPAIGN IMPRESSIONS: 1,244,625