Ed Voyles is one of the most trusted names in automotive industry and the Greater Atlanta Market. And to tell that story to a large and passionate audience of Atlanta food lovers, Atlanta Eats created and executed a fully integrated marketing plan for Ed Voyles Kia/Hyundai to enhance brand positioning and ultimately drive sales.

OBJECTIVES OVERVIEW

Atlanta Eats sought to accomplish the following Ed Voyles marketing/business objectives;

• Reinforce the presence of Ed Voyles brand in the Greater Atlanta market through regular/on-going integrations within the social platforms of Atlanta Eats

• Create high quality, engaging video and image content assets for Atlanta Eats to promote across our owned media platforms to a large and loyal Atlanta Eats audience 
• Provide Ed Voyles an avenue of promotion through the popular bars and restaurants featured. Using the popularity of the restaurants selected will increase exposure of the Ed Voyles brand. 

• Tell the Ed Voyles story through 40 short form videos produced from Atlanta Eats extensive video content library. Also build a speciality episode around 5-6 restaurants selected by the Ed Voyles team, putting a huge emphasis on Ed Voyles serving Greater Atlanta market 

KIA & HYUNDAI SOCIAL MEDIA VIDEO CONTENT

OVERVIEW: Atlanta Eats produced twenty short form videos of Kia & Hyundai’s on a “Restaurant Roadmap.”  Each car is ‘driven’ to each location telling story of their signature dish that is ‘worth the drive.’ Each communicates why it’s the perfect reason to hop in a Kia or Hyundai and head to the featured establishments. Provides great options all over Greater Atlanta further enhancing audience connection. We equally represented Kia & Hyundai in 12 posts each totaling 24 owned social posts.

DETAILS

• Total Facebook Impressions: 92,400
• Total Twitter Impressions: 44,880
• Total Instagram Impressions: 195,360
• 20 Restaurant Partners on The Restaurant Roadmap;
  • Porch Light Latin Kitchen, Takorea, Muss & Turners, Establishment, Iberian Pig, Gio’s Chicken Amalfitano, The Mill, La Parilla, Ted’s Montana Grill, Highland Bakery, Chicken & The Egg, Max’s Coal Oven, Grub Burger, Universal Joint, Creatwood Tavern, Greater Good BBQ, Twin Smokers, Ippolito’s, Fox Bros, Big Pie in the Sky

TOTAL IMPRESSIONS: 332,640

TARGETED SOCIAL CAMPAIGN

OVERVIEW:

While the core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by multiple communication channels such as social platforms, robust website, event marketing opportunities, etc. Atlanta Eats supported Ed Voyles with cross promotional social media marketing. We created an incentive through our restaurant partners to drive engagement through targeted paid Facebook campaigns. Through extensive A/B testing we have figured out the formula that generates engagement, we still have 6 paid social posts to run that we believe will yield results based on our research.

PROMOTIONAL DETAILS:

• Best Performing Comment Post: https://fb.me/9LrOncXewTYqce
• Best Performing Tag Post: https://fb.me/1IrZ783b7cKuytF 
• Total Video Views: 112,362
• Total Impressions: 230,955
• % of Video Watched: 52.34% (Facebook average below 30%)
• Total Engagement to Date:
  • Total Post Reactions: 298
  • Total People Taking Action: 46,160                                                                                                                

TELEVISION

OVERVIEW: 

The core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by the entire Atlanta community for the past 7 years. Atlanta Eats endorsed Ed Voyles to our large, trusted, passionate audience. We used our extensive content library and time on air to not only promote the restaurants but that we arrived at them in style in an Ed Voyles Kia/Hyundai

• 108 Commercials: 2,906,604
• 50 Integrations: 1,345,650
• 16 sponsorship: 430,608
• 12 Daily Special Episodes: 48,000
• 200 Daily Special billboard: 800,000
• 200 Daily special commercial: 800,000                                                                                                                   

TOTAL IMPRESSIONS: 6,987,022