RECAP

EXPLORE BROOKHAVEN

 

RECAP OVERVIEW

Explore Brookhaven Campaign

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Explore Brookhaven marketing/business objectives:

  • Increase traffic to Brookhaven restaurants through integrations within the programming and social media presence of Atlanta Eats 

  • Create high quality, engaging video content assets for Explore Brookhaven to re-purpose across their owned media platforms
  • Share highlight the hottest restaurants in Brookhaven to local Atlanta audience, encouraging them to make Brookhaven a dining destination

TOTAL CAMPAIGN IMPRESSIONS: 372,638

“BOOK IT IN BROOKHAVEN”

OVERVIEW:

Atlanta Eats shot and produced three short form videos (1 Video Promised) featuring top Brookhaven bars and restaurants. Highlighting Brookhaven’s booming culinary scene to be featured on Atlanta Eats social channels. All three segments to be compiled into dedicated landing page increasing audience awareness of how Brookhaven has evolved into more than just a residential neighborhood but is now a dining destination for friends, family, and coworkers. 

PROMOTIONAL DETAILS:

DECEMBER 2019

  • 3x :15 or less ‘Listicle’ style videos, optimized for social distribution 

    • Girl’s Night Out: Highlighting best bars and restaurants in Brookhaven to have a much needed night out with your best girlfriends 

    • Employee Appreciation: Showing the new restaurants and bars popping up in Brookhaven to “Work Hard, Play Hard” 

    • Family in Town: This short form shows that there are so many options in Brookhaven for the entire family to enjoy during the holiday season that are fun and stress free! 

  • Distributed on Atlanta Eat Social Media Channels: Twitter, Instagram, Facebook 

  • Used on Dedicated Landing Page: https://www.atlantaeats.com/book-brookhaven/ 

DIGITAL ACTIVATION

OVERVIEW:

Explore Brookhaven & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness of Brookhaven booming culinary scene. 

EXPLORE BROOKHAVEN RECEIVED:

  • Branded webpage on AtlantaEats.com featuring all the best spots in Brookhaven: 
    • https://www.atlantaeats.com/book-brookhaven/
  • 3x Short Forms produced; Girls Night Out, Employee Appreciation, Family in Town to be promoted on all Atlanta Eats owned social channels 
  • Paid Social Campaign “Enter & Win Holiday Lunch at Petite Violette for 6-8 People” 
    • Number of Entries: 191
    • Impressions: 77,260
  • 2x Highlighted mentions in Atlanta Eats’ weekly email newsletter promoting​ “New Years Lunch Giveaway at Petite Violette” for 4-6 people  
  • 12x organic posts/month on Atlanta Eats social media accounts (Twitter, Facebook, and Instagram) – Over Delivered by double the posts!  
  • 1x Blog Article, “5 Restaurants Heating Up the Brookhaven Culinary Scene”
    • https://www.atlantaeats.com/blog/5-restaurants-heating-up-the-brookhaven-culinary-scene/
  • Updated Brookhaven Neighborhood Page on Atlanta Eats Restaurant Finder