Articles, news & trends to keep up to date on the latest from the world of video content marketing

4 Reasons Why Food Is Exploding as the Perfect Marketing Medium Culinary passion and need create deep connections – June 2016

Food is inherently nostalgic. We all have memories of dishes that our family cooked or that we ordered at our favorite restaurants growing up, and we are constantly creating new food memories. These memories can be activated by sight or smell, and of course, taste. A slice of our favorite pizza or a meal at a hot new restaurant can cause a euphoric reaction in people, similar to what one feels when watching sports, listening to music or seeing a great film or Broadway production. They all evoke passion.
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Tastemade rivals BuzzFeed for mobile food video views – May 2016

The three partners who dreamed up Tastemade cooked up one winning meal for Millennials — food shows for mobile viewing. “There’s a whole new generation of young people,” who were just as interested in food as their parents when they watched it on TV, says Joe Perez. He founded Tastemade in 2012 with partners Steven Kydd and Larry Fitzgibbon. “They wanted to see it with people of their age, as opposed to having older stars doing it.”
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Restaurant Sales Surpass Grocery Sales for First Time – May 2015

Monthly sales at restaurants exceeded grocery stores sales for the first time on record, the National Restaurant Association noted. In his latest Economist’s Notebook commentary, the National Restaurant Association’s Chief Economist Bruce Grindy breaks down industry sales trends: For the first time on record in December, monthly sales at restaurants exceeded grocery stores sales, according to data from the U.S. Census Bureau. This development was hinted at through preliminary data releases in recent months, but was officially confirmed by today’s annual benchmark of Census data.
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Why 2016 Will Be the Year of Video Marketing – April 2016

January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. It’s a chance to take your marketing strategy into the stratosphere.
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