GAS SOUTH RECAP
Gas South is one of the most respected brands in Atlanta with a great story to tell. And to tell that story to a large audience of southeast Commercial and Residential natural gas consumers, is Atlanta Eats. Atlanta Eats has created and executed a fully integrated marketing plan for Gas South to enhance brand positioning, build relationships and ultimately drive sales.
OBJECTIVES OVERVIEW Atlanta Eats sought to accomplish the following Gas South’s marketing/business objectives;

  • Reinforce the presence of Gas South brand in the Atlanta Commercial & Residential through regular/on-going integrations within the social platforms and broadcast of Atlanta Eats

  • Create high quality, engaging video and image content assets for Atlanta Eats to promote across our owned media platforms to large and loyal Atlanta Eats audience 
  • Provide Gas South with leads in the Atlanta market through our extensive list of restaurant partners. As well as, use the popularity of Atlanta Eats & Steak Shapiro to increase B2B opportunities for Gas South.
BROADCAST DELIVERABLES
OVERVIEW: Featuring popular Atlanta bars and restaurants dubbed “Hot Spot of the Week” at 3 to 5 minutes in length brought to you by Gas South in every episode of Atlanta Eats. Each communicates why Gas South is the best provider of Natural Gas to the industry as well as the Southeast. The segments provides great options of where to find great restaurants that are partners of Gas South to Atlanta Eats large and loyal viewing audience.

DELIVERABLE DETAILS

  • 104 Total Commercial Spots to Air on Peachtree TV, Flight Dates – August 1 2017 – July 31st: Delivered 192
  • 104 “Cooking with Gas” with :05 Promo Billboard/Tag: Delivered 96
  • 90x “Hot Spots of the Week”: Delivered 140
  • 4x Airings of 2 specialty segments featuring 6-8 restaurants with integrated Promo Code Offer
  • 40x Name & Logo Inclusion in Promo Spots for Specialty Show
  • 64x Billboards with integrated messaging promoting Promo Code offer
  • 2x Specialty Episodes
  • 1x Hosted Episode with Steak & CEO Kevin Greiner
  • 30x Radio Commercials of the 52x owed – See above over delivery of Commercials, Cooking with Gas, Hot Spots of Week

Total Impressions: 2,792,000

SOCIAL MEDIA PROMOTION

OVERVIEW: Leveraging popularity of top restaurants in the Atlanta market, we executed the following on behalf of Gas South, a partnership, further endorsing the brand and the restaurants. We increased engagement by offering $75 Gift Cards to each featured location, ‘The Hot Spot of the Week’ 

PROMOTIONAL DETAILS

  • 5 participating Hot Spots of the Week restaurants to receive social posts to Atlanta Eats audience. 
    • St. Cecilia, Twin Smokers, Fumi, Thumbs Up Diner, STATS Brewpub
  • Videos created for social distribution using footage from Atlanta Eats restaurant segments  
  • Total Instagram Impressions: 219,780
  • Total Facebook Impressions: 103,950
  • Total Twitter Impressions: 50,490

TOTAL IMPRESSIONS: 374,220

WEB PROMOTION
OVERVIEW: At Atlanta Eats we want to help our advertising partners with impactful brand awareness with crave-worthy content.  Therefore, gaining a larger Metro Atlanta audience for clients through our robust daily webpage traffic on AtlantaEats.com. 

DETAILS

  • Desktop Homepage Module 
  • Desktop Homepage Flipper 
  • Mobile Homepage ad 
  • Restaurant Page Desktop & Mobile Banner 
  • Restaurant Page Desktop Video Banner Ads 
  • 52 Weeks of Email Inclusion – Open Rate 15%

 

TOTAL WEBSITE IMPRESSIONS: 400,000

TOTAL EMAIL IMPRESSIONS: 1,899,300

ESTIMATED TOTAL CAMPAIGN IMPRESSIONS: 1,007,416…

ACTUAL TOTAL CAMPAIGN IMPRESSION: 5,096,449!!!!!

B2B MARKETING INITIATIVE
OVERVIEW: While the core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by multiple communication channels such as social platforms, robust website, endorsement opportunities, etc. Atlanta Eats supported Gas South by facilitating communication between businesses that are potential Gas South customers. Atlanta Eats used their credibility in the market place and large network to get the word out about Gas South. 

PROMOTIONAL DETAILS

  • Letter of Recommendation sent to 160 restaurant partners, 77% open rate (125 opened)
  • Industry exclusivity
  • Restaurants included in our Partnership Cape Dutch & Hearth