George Dickel Tennessee Whiskey Recap 

George Dickel is one of the most authentic whiskey brands from Tennessee with a great story to tell.  And here to tell that story to Atlanta, with a large and passionate audience of whiskey lovers, Atlanta Eats created and executed a fully integrated marketing plan for George Dickel to enhance brand positioning and ultimately drive sales.

OBJECTIVES OVERVIEW

Atlanta Eats sought to accomplish the following Evan William’s marketing/business objectives;

  • Reinforce the presence George brand in the Atlanta bar scene through regular/on-going integrations within the social platforms of Atlanta Eats

  • Create high quality, engaging video and image content assets for Atlanta Eats to promote across our owned media platforms to large and loyal Atlanta Eats audience 
  • Provide George Dickel with endorsements from the popular bars and restaurants that carry their product. 

  • Tell the George Dickel story through three Facebook Lives & Instagram Stories at popular bars and restaurants in Atlanta that carry George Dickel cocktails. Each will bring the brand to life and and re-position the brand with speciality cocktails made with fresh ingredients and putting a huge emphasis on serving Metro Atlanta 

 

RESTAURANT CROSS PROMOTION

OVERVIEW: Two restaurant segments and “Atlanta Drinks” short forms at popular Atlanta bars, Char & Feed Chicken + Such were produced to cross promote George Dickel. George Dickel Tennessee Whiskey ‘featured’ by bartenders at each location telling story of their signature cocktail for the season and what to pair with items on their menu. Each communicates why it’s the perfect drink for the season and why they carry in at their establishments. Provides great options of where to find a fun atmosphere serving George Dickel Tennessee Whiskey with a huge emphasis on serving Metro Atlanta.

DETAILS

  • Aired Atlanta Drinks, Featuring Signature Cocktail from Char “Super Junior”
    • 8x Promised, 12x Delivered 
  • Aired Atlanta Drinks, Featuring Signature Cocktail from Feed Chicken + Such “TulaHome Lemonade”
    • 8x Promised, 12x Delivered 
  • Aired Char Restaurant Segment on Atlanta Eats
    • 4x promised, received 10x airings 
  • Aired Feed Chicken + Such Restaurant Segment on Atlanta Eats
    • 4x promised, received 10x airings 
  • Goals: To reach 21+ audience in Metro Atlanta, Bring brand awareness to patrons of these 2 locations.

Total Impressions: 1,144,000

SOCIAL MEDIA

OVERVIEW: 

Leveraging popularity of CHAR and FEED CHICKEN + SUCH in the Atlanta market, we executed the following on behalf of George Dickel, a partnership, further endorsing the brands. We increased engagement by going to each location obtaining photos of food at each restaurant paired with delicious cocktail recipes using George Dickel. 

PROMOTIONAL DETAILS

  • 2 participating restaurants to receive social posts to Atlanta Eats audience. 
    • Char & Feed Chicken + Such
  • Product Placement of George Dickel in each post  
  • Total Facebook Impressions: 138,600
    • Facebook Lives: 72,000
  • Total Instagram Impressions: 74,250
    • Instagram Stories: 37,500
  • Total Twitter Impressions: 89,760

TOTAL IMPRESSIONS: 412,110

WEB PROMOTION

OVERVIEW: 

At Atlanta Eats we want to help our advertising partners with impactful brand awareness with craveworthy content.  Therefore, gaining a larger Metro Atlanta audience for clients through our robust daily webpage traffic on AtlantaEats.com. 

PROMOTIONAL DETAILS

  • 1x George Dickel Branded Landing Page on Atlanta Eats – 26 Weeks 
  • 6x Email Inclusion 
  • 4x Videos to be housed on YouTube

TOTAL WEBSITE IMPRESSIONS: 234,615

ESTIMATED TOTAL CAMPAIGN IMPRESSIONS: 1,790,725