RECAP

KAISER PERMANENTE
RECAP OVERVIEW
Kaiser Permanente Campaign

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Kaiser Permanente marketing/business objectives:

  • Increase traffic to Kaiser Permanente through integrations within the programming and social media presence of Atlanta Eats 

  • Create high quality, engaging video content assets for Kaiser Permanente to re-purpose across their owned media platforms
  • Share highlight the healthy options to large Atlanta audience, encouraging them to make healthy decisions and to choose Kaiser Permanente as their health care provider 

TOTAL CAMPAIGN IMPRESSIONS: 2,347,141 

SHORT FORM VIDEOS

OVERVIEW:

Atlanta Eats shot and produced eight short form videos featuring healthy lifestyle choices by Kaiser Permanente to be featured on Atlanta Eats television show and social channels. All eight segments to be compiled into dedicated landing page increasing audience awareness of how Kaiser Permanente has helped the people of Atlanta make healthy decisions that lead to healthy outcomes. 

 
Piedmont Farmers Market Series with Mara Davis: This video series activated KP’s sponsorship of the Green Market at Piedmont Park and featured Atlanta personality Mara Davis. From interviewing guests of the Farmers market to recipes and healthy hacks… this was an entertaining series that aligned KP with a hyper local event while also encouraging healthy choices for healthy outcomes.
  
Marta Moments: One of the most exciting things about Atlanta is that there is so much to discover and each neighborhood offers. These videos were hosted by Atlanta Eats host, Steak Shapiro, and the one and only: Doc Bro. The series activated KP’s affiliation with MARTA and encourages Atlantans to explore Atlanta’s culinary scene by riding and walking.  
DIGITAL ACTIVATION