BACK TO THE BASICS…
Atlanta Eats sought to accomplish the following Kaiser Permanente marketing/business objectives:
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Increase traffic to Kaiser Permanente through integrations within the programming and social media presence of Atlanta Eats
- Create high quality, engaging video content assets for Kaiser Permanente to re-purpose across their owned media platforms
- Share highlight the healthy options to large Atlanta audience, encouraging them to make healthy decisions and to choose Kaiser Permanente as their health care provider
TOTAL CAMPAIGN IMPRESSIONS (and counting): 2,233,243
2X VIDEO SERIES FILMED AND PRODUCED – 8X TOTAL
52X AIRINGS OF INTERSTITIALS
1X FACEBOOK LIVE
1X DEDICATED LANDING PAGE
24X SOCIAL POSTS
6X EMAIL INCLUSION
8X MARA DAVIS ENDORSEMENT
SHORT FORM VIDEOS
OVERVIEW:
Atlanta Eats shot and produced eight short form videos featuring healthy lifestyle choices by Kaiser Permanente to be featured on Atlanta Eats television show and social channels. All eight segments to be compiled into dedicated landing page increasing audience awareness of how Kaiser Permanente has helped the people of Atlanta make healthy decisions that lead to healthy outcomes.
PROMOTIONAL DETAILS:
JULY 2019 – NOVEMBER 2019
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8x :60 Videos – 2x Series, 4 Videos Each
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Interstitials to air 52x on Atlanta Eats
- Farmer’s Market – Mara Wants to Know: Mara Davis has tons of questions for local farmers at the farmers market, see what she learned in video below.
- Farmer’s Market – Know Your Farmer: Get to know the Farmer of your produce with Mara Davis.
- Farmer’s Market – Hack Attack: Veggies can be intimidating, learn these hacks with Mara Davis.
- Farmer’s Market – Hydration Salad: Make your salad in season eith all the colors of the rainbow alongside Mara Davis.
- Marta Moments – Chamblee: Highlighting the best restaurants in walking distance to the Chamblee Marta Station.
- Marta Moments – College Park: Highlighting the best restaurants in walking distance to the College Park Marta Station
- Marta Moments – Decatur: Highlighting the best restaurants in walking distance to the Decatur Marta Station
- Marta Moments – Downtown: Highlighting the best restaurants in walking distance to the Downtown Marta Station
TOTAL IMPRESSIONS: 1,399,476
OVERVIEW:
Kaiser Permanente & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness of Kaiser Permanente’s recommended healthy choices that lead to healthy outcomes.
ATLANTIC STATION RECEIVED:
- Branded webpage on AtlantaEats.com (ongoing):
- https://www.atlantaeats.com/kp-atl/
- Highlighted mention in Atlanta Eats’ weekly email newsletter (8x): BONUS 2
- 10x Organic Facebook Posts
- 10x Organic Twitter Posts
- 4x Dedicated Instagram Stories
- Paid Facebook Campaign
- 1x Facebook Live – Kale Me Crazy
- 8x Mara Davis Endorsement
TOTAL IMPRESSIONS: 833,767