Krystal Campaign

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Krystal marketing/business objectives:

• Increase traffic to Krystal through integrations within the programming and social media presence of Atlanta Eats. 

• Create high quality, engaging video content assets for Krystal to re-purpose across their owned media platforms.
• Share highlight all the options that Krystal has to offer to large Atlanta audience, encouraging them to choose Krystal as their go to fast food chain 

BROADCAST

OVERVIEW:

Atlanta Eats shot and produced six short form videos featuring why you should choose Krystal for each meal of the day. Krystal Short Forms to be featured on Atlanta Eats television show and all Atlanta Eats social channels. All six segments were compiled into dedicated landing page increasing audience awareness of how Krystal has become one of the best food chains for you and your family for every meal of the day. 

PROMOTIONAL DETAILS:

JUNE 2019 – NOVEMBER 2019

1x Long Form Restaurant Segment, to air 6x Total 

1x Franchisee Recruitment Video – To Be Used In House

6x Short Forms to air 12x on Atlanta Eats   

26x Krystal Commercial to air during Atlanta Eats  

• • Breakfast – Krystal Breakfast is so good people have been coming here every morning for years! It’s hot, delicious, and dependable and Seniors get a discount. Talk about Southern Hospitality!
  • Breakfast – Grits are a breakfast staple yet not every fast food joint has them. Alongside their fluffy eggs and melty cheese, grits are the star of the Krystal breakfast menu!
  • Lunch – Atlanta is famous for their burgers but there are no burgers out there like the The Original Krystal Burger. A sackful of Krystal Burgers is the perfect meal for anyone craving a burger!
  • Dinner – Life gets busy and sometimes its hard to get to the grocery store. Thats where Krystal comes in. The Burgers are small, they are cute, and they are a quick delicious dinner option for you and your family.
  • Late Night – When all of your friends are starting to get hangry there is one place you can go where everyone will be happy and that is Krystal. There is something to satisfy everyones cravings!
  • Late Night – After a night out of dancing and drinking with your friends you can work up an appetite. Luckily you can keep the party going Late Night at Krystal!

TOTAL IMPRESSIONS: 1,184,172