Sanderson Farms Chicken Recap

Sanderson Farms Chicken is one of the top brands in Atlanta with a great story to tell.  And to tell that story to a large and passionate audience of chicken lovers, Atlanta Eats created and executed a fully integrated marketing plan for Sanderson Farms Chicken to enhance brand positioning and ultimately drive sales.

OBJECTIVES OVERVIEW

Atlanta Eats sought to accomplish the following Sanderson Farms Chicken marketing/business objectives;

• Reinforce the presence of Sanderson Farms brand in the Atlanta restaurant scene through regular/on-going integrations within the social platforms of Atlanta Eats

• Create high quality, engaging video and image content assets for Atlanta Eats to promote across our owned media platforms to large and loyal  Atlanta Eats audience 

• Provide Sanderson Farms with endorsements from the popular chefs and restaurants that carry their product to increase B2B opportunities for Sanderson Farms

• Tell the Sanderson Farms story through Game Day Eats promotion. Game Day Eats capitalizes on the popular past time of tailgating and football. Chef Kevin Rathbun brings the brand to life by creating engaging video content making amazing recipes with Sanderson Farms products and putting a huge emphasis on serving Metro Atlanta 

BROADCAST & PRODUCTION 

OVERVIEW: 

Six recipe video integrations produced by Atlanta Eats to air in popular Atlanta Eats television show :45 to 1:45 minutes in length.  Sanderson Farms Chicken ‘featured’ by Atlanta celebrity chef, Kevin Rathbun, making signature tailgating recipes on the Big Green Egg.  Each recipe showing the versatility of Sanderson Farm Chicken products and quality. Each communicates why its the perfect product for the football season as well why restaurants should carry it establishments.

LIVE CALENDAR DETAILS

• Atlanta Eats to produce 6 Recipe Videos featured Sanderson Farm Chicken
  • Game Day Eats co-sponsored by Big Green Egg
  • Hosted by Star Chef Kevin Rathbun & Steak Shapiro
  • Delicious and creative recipes for tailgating during peak football season 
• Air 24x on Atlanta Eats for 4 Months, Rotating recipes each week – 2x Additional Airings! 
• Air on CBS, SEC Post Wrap Up Show, Each Recipe – 6x Total 

Total Impressions: 2,798,952

SOCIAL MEDIA

OVERVIEW:

While the core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by multiple communication channels such as social platforms, robust website, event marketing opportunities, etc. Atlanta Eats supported Sanderson Farms Chicken with cross promotional social media marketing using Big Green Egg.

PROMOTIONAL DETAILS

6x Paid Social Posts

4x Facebook Posts 

4x Twitter Posts 

4x Instagram Posts

TOTAL IMPRESSIONS: 206,184