MARKETING OBJECTIVES
Atlanta Eats sought to accomplish the following marketing/business objectives:
Promote Breakers Korean BBQ & Seoul K BBQ Breakers Express as premier Korean BBQ in the Atlanta market across all Atlanta Eats owned media platforms.
THE MENU
BREAKERS KOREAN BBQ RESTAURANT SEGMENT ON ATLANTA EATS TV
SEOUL K BBQ BREAKERS EXPRESS RESTAURANT SEGMENT ON ATLANTA EATS TV
:30-SECOND WEEKLY COMMERCIALS
SOCIAL MEDIA SUPPORT
EMAIL MARKETING SUPPORT
BREAKERS KOREAN BBQ PAGE ON ATLANTAEATS.COM RESTAURANT FINDER
SEOUL K BBQ BREAKERS EXPRESS PAGE ON ATLANTAEATS.COM RESTAURANT FINDER
ATLANTA EATS TV
-
Seoul K BBQ segment aired 6x during flight on Peachtree TV at 7:30PM on Saturday’s and 10:30AM on Sunday’s (2/27, 3/6, 3/26, 4/3, 6/4 and 6/12)
- Breakers Korean BBQ segment aired 2x during flight on Peachtree TV at 7:30PM on Saturday’s and 10:30AM on Sunday’s (10/1 and 10/9)
- 52x Commercial airings during flight on Peachtree TV at 7:30PM on Saturday’s and 10:30AM on Sunday’s
- (January through June 2016)
PRIME TIME SPECIALS
- Seoul K BBQ & Breakers Korean BBQ segments aired 10x on Atlanta Eats Prime Time Specials on CBS WGCL & Peachtree TV (Masters & Southern Hospitality)
- 2x Commercial airings on Atlanta Eats Masters Prime Time Specials on CBS WGCL & Peachtree TV
- 1x Commercial airings on Atlanta Eats Carbs Prime Time Specials on CBS WGCL & Peachtree TV
ATLANTAEATS.COM BLOG INCLUSION
Written organic inclusion in 6x blog posts to our avid audience of food lovers. Atlantaeats.com gets 1,000,000+ annual page views.
- Blog #1: https://www.atlantaeats.com/blog/creative-plans-valentines-day/
- Blog #2: https://www.atlantaeats.com/blog/19th-hole-places-atlanta-eat-watch-masters/
- Blog #3: https://www.atlantaeats.com/blog/10-international-restaurants-celebrate-2016-olympics/
- Blog #4: https://www.atlantaeats.com/blog/atlanta-restaurants-big-night-out/
- Blog #5: https://www.atlantaeats.com/blog/best-things-we-ate-last-week-56-2/
- Blog #6: https://www.atlantaeats.com/blog/ate-week-25/
RADIO EXPOSURE
OVERVIEW: Atlanta Eats is always looking for ways to provide added value for our core partners such as Breakers. One of the way’s we have been able to do that throughout the flight is through :30-second commercials & unsolicited, organic mentions on Atlanta Eats Radio show on 106.7 FM with host Mara Davis.
SOCIAL MEDIA
OVERVIEW: While the core of Atlanta Eats is a hyper-local, informative, and entertaining TV show, it is supported by multiple communication channels such as social platforms, robust website, event marketing opportunities, etc. Atlanta Eats supported all Breakers programming with social media marketing.
PROMOTIONAL DETAILS:
- FaceBook posts to our 20,000+ followers
- Twitter posts to our 13,000+ followers
- InstaGram posts to our 45,000+ followers
WEB PROMOTION
PROMOTIONAL DETAILS:
- Breakers Korean BBQ home page module, feature & flipper
- Soeul K BBQ home page module, feature & flipper
- Inclusion & Chompion of 2015 Elite Eats Competition top promotion of the year
- Inclusion in Restaurant Finder top trafficed section of website
- Inclusion in weekly email to customer list of 30,000+ contacts
Impressions: 1,000,000+ Annual Page Views
