RECAP

VISIT SPACE COAST

RECAP OVERVIEW

Florida’s Space Coast is a hot travel destination with a great story to tell. In order to share that story with a large, passionate audience of dining, travel, and leisure enthusiasts, Atlanta Eats created and executed a fully integrated marketing plan for Florida Space Coast to enhance brand positioning and ultimately drive new visitors to the region.

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Florida Space Coast marketing/business objectives:

  • Reinforce the Space Coast brand through integrations within the programming of Atlanta Eats and Dish Worth the Drive

  • Create high quality, engaging video content assets for Florida Space Coast to re-purpose across their owned media platforms

  • Tell the Space Coast story through a full length segment that would introduce new potential visitors to the region and remind past visitors of Space Coast’s beautiful beaches and delicious dining

TELEVISION AIRINGS
OVERVIEW: Atlanta Eats shot and produced a 13-minute long “Atlanta Eats: On the Road” segment to be aired on the television shows Atlanta Eats and Dish Worth the Drive. Three short-form (:60 second) pieces were also shot and produced, highlighting Florida Space Coast’s beautiful beaches, hot dining scene, and history with the space program.

PROMOTIONAL DETAILS: JANUARY 14 – APRIL 23, 2017

  • 1x long-form segment and 3x short-form videos were shot & produced featuring hot topics like the Florida Space Coast’s beaches, space program, and of course, dining

  • The Florida Space Coast long-form segment aired a total of 4 times during flight (Atlanta Eats on Peachtree TV, 7pm Saturdays and 10:30am Sundays

  • Long-form segment also aired over 40 times on Dish Worth the Drive (in markets across the South, from Atlanta to New Orleans to Orlando)

  • Content licensed to Florida Space Coast for use on owned media platforms (website, social platforms, email, etc)

DIGITAL ACTIVATION OF CONTENT

OVERVIEW: Florida Space Coast & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness.

 

SPACE COAST RECEIVED:

  • Branded webpage on AtlantaEats.com for 2 weeks
  • Highlighted mention 4x in Atlanta Eats’ weekly email newsletter, distributed to 30,000 fans
  • Multiple organic posts on Atlanta Eats and Dish Worth the Drive’s social media accounts (Twitter, Facebook, and Instagram)

Total Estimated Impressions : 300,000 

RADIO EXPOSURE
Atlanta Eats Radio is a valuable complementary asset to be used in combination with the TV and digital platforms. Its host, Mara Davis, has her own massive following in the Atlanta area. In addition to airing a weekly :15 second commercial on the radio show during the flight, Mara conducted two long form interviews about the food and dining scene with members of the Space Coast restaurant community.

Space Coast interview #1

Space Coast interview #2

Space Coast radio spot