MARKETING OBJECTIVES
Create a one of a kind, sophisticated, multi sensory event rooted in a culinary experience for 4 of the biggest brands in Atlanta to connect with their consumers: Atlanta Eats, Kevin Rathbun, Atlanta BeltLine and Abbey Glass
Engage the palates of two main lifestyle groups: food lovers and fashion lovers
Raise money to benefit the ABP!
THE MENU
TV ENGAGEMENT
SOCIAL MEDIA
SOCIAL INFLUENCERS
RADIO
TV ENGAGEMENT
-
480,000 total viewers on Atlanta Eats during 60 day Perfect Palate promo period
- Kevin Rathbun interview on CBS Atlanta Plugged In
SOCIAL MEDIA
547,000 total impressions on Atlanta Eats social platforms
Atlanta Beltline Partnership
• 35,000 subscribers to their email newsletter
• 60,000 followers on Facebook
• 110,000 followers on Twitter
• 65,000 followers on Instagram
Kevin Rathbun
• 30,000 subscribers on his email list
• 17,000 followers on Facebook
• 2,524 followers on Instagram
Rathbun’s Steak
• 8,100 followers on Facebook
• 2,100 followers on Instagram
SOCIAL INFLUENCERS
Collaboration With Social Influencers posting about the event
Mara Davis • Steak Shapiro • Eating with Erica • Atlanta Bucket List • Kevin Rathbun • Foodista Girl • Hungry Girls Do It Better • Click Models • Ursula Wideman • City Peach • Atlanta Beltline • Abbey Glass Studio • Atlanta Live – Christine Pullara
RADIO EXPOSURE
The Perfect Palate was promoted thru organic mentions on Atlanta Eats Radio show on 106.7 FM with host Mara Davis as well as her weekly appearance on The Bert Show, the #1 morning radio show in Atlanta, airs on Q100FM and reaches an average of 1 million listeners each day!
WEB ENGAGEMENT
- Home page, mobile, email promotion accross all Atlanta Eats online platforms
- Promotion accross multiple partners online platforms
