RECAP

PIEDMONT HEALTHCARE

 

RECAP OVERVIEW

Piedmont Healthcare’s Living Better campaign…

BACK TO THE BASICS…

Atlanta Eats sought to accomplish the following Piedmont Healthcare marketing/business objectives:

  • Reinforce the Piedmont Healthcare brand through integrations within the programming and social media presence of Atlanta Eats 

  • Create high quality, engaging video content assets for Piedmont Healthcare to re-purpose across their owned media platforms

  • Share the Living Better campaign with local Atlantans, encouraging them to make healthy choices and putting Piedmont Healthcare top of mind for their medical needs

TELEVISION AIRINGS

OVERVIEW: Atlanta Eats shot and produced ten :45 second-long Piedmont Living Better interstitials utilizing chef influencers to be aired on the television show Atlanta Eats. 

PROMOTIONAL DETAILS: JANUARY – OCTOBER 2017

  • Piedmont Healthcare Living Better interstitials have aired once a week during flight to date (Atlanta Eats on Peachtree TV, 7pm Saturdays and 10:30am Sundays

  • Piedmont’s :30 second commercial spot has aired twice a week during flight to date

  • Total estimated impressions: 862,500

  • 10x short-form videos were shot & produced featuring chef-influencers cooking delicious recipes and discussing healthy topics

  • Content licensed to Piedmont Healthcare for use on owned media platforms (website, social platforms, email, etc)

DIGITAL ACTIVATION OF CONTENT

OVERVIEW: Piedmont Healthcare & Atlanta Eats created a library of relevant, entertaining videos that was perfect for viewing on social platforms. Our integrated social campaign was designed to organically drive social interactions and awareness.

 

PIEDMONT HEALTHCARE RECEIVED:

  • Branded webpage on AtlantaEats.com for 10 months (ongoing)
  • Highlighted mention in Atlanta Eats’ weekly email newsletter for 10 months, distributed to 30,000 fans (ongoing)
  • 5 organic posts/month on Atlanta Eats social media accounts (Twitter, Facebook, and Instagram)
  • Paid social program executed by Vert, generating 231,842 video views on 1,031,051 impressions at an average $0.02 CPV thus far

Total Estimated Impressions : 1,900,000 

RADIO EXPOSURE

Atlanta Eats Radio is a valuable complementary asset to be used in combination with the TV and digital platforms. Its host, Mara Davis, has her own massive following in the Atlanta area. Throughout the Piedmont Healthcare program, we are airing a weekly :15 second commercial on the radio show.