Ultimate Card Holiday Program Case Study
Find innovative and effective ways to market Buckhead Life’s dining card.
Produce and air –on primetime television – an entire Atlanta Eats TV episode featuring only Buckhead Life restaurants, thus effectively marketing the versatility and attractiveness of the Buckhead Life Ultimate Card.
Example of Deliverables
Custom Branded Content
Atlanta Eats produced an entire TV episode featuring only Buckhead Life restaurants, with short-form :30 second interstitials woven in to reinforce messaging and drive viewers to purchase the Buckhead Life Ultimate Card. The result was a highly engaging and effective form of video content marketing.
Content Creation & Distribution
We developed written and video content for Buckhead Life. During the coveted holiday season, we were able to secure a special, primetime slot on Peachtree TV, where we positioned the Buckhead Life Ultimate Card as a unique and preferred holiday gift. Branded content was distributed across ALL Atlanta Eats media channels, including TV, web, radio & social networks.
The Results Were Amazing
Gift card sales saw year over year increase; campaign also produced tangible leads for future Buckhead Life campaigns.