![](https://saleskit2.wpengine.com/wp-content/uploads/2016/06/BLRGbw-500px.png)
Ultimate Card Holiday Program Case Study
The Challenge
Find innovative and effective ways to market Buckhead Life’s dining card.
The Solution
Produce and air –on primetime television – an entire Atlanta Eats TV episode featuring only Buckhead Life restaurants, thus effectively marketing the versatility and attractiveness of the Buckhead Life Ultimate Card.
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Example of Deliverables
Custom Branded Content
Atlanta Eats produced an entire TV episode featuring only Buckhead Life restaurants, with short-form :30 second interstitials woven in to reinforce messaging and drive viewers to purchase the Buckhead Life Ultimate Card. The result was a highly engaging and effective form of video content marketing.
Content Creation & Distribution
We developed written and video content for Buckhead Life. During the coveted holiday season, we were able to secure a special, primetime slot on Peachtree TV, where we positioned the Buckhead Life Ultimate Card as a unique and preferred holiday gift. Branded content was distributed across ALL Atlanta Eats media channels, including TV, web, radio & social networks.
![](https://saleskit2.wpengine.com/wp-content/uploads/2016/06/ae-tv-buckheadlife-100x667.jpg)
The Results Were Amazing
Gift card sales saw year over year increase; campaign also produced tangible leads for future Buckhead Life campaigns.
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