Living Better Case Study
The Challenge
Increase digital conversions and grow email database while improving social media engagement.
The Solution
Atlanta Eats worked with Piedmont Healthcare to identify relevant topics that they wanted to educate our audiences about. Partnering with high-profile chef influencers, Atlanta Eats assembled a series of segments to deliver those messages effectively and authentically. The series, which was distributed across the entire Atlanta Eats spectrum of assets, drove a high volume of video viewing and ultimately exceeded the client’s program conversion and engagement goals.
Healthy & Delicious Assets for Consumption
Custom Branded Content
Content Creation & Distribution
The Results Were Amazing
Increased email signups & social media engagement, and reinforced influential associations between top Atlanta chefs and Piedmont Healthcare.
Results
Leads: 312
Impressions
971,734 Digital
3,508,000 Media
3,100 Event Engagement
1,000+ New Followers
Social Engagement
Piedmont
Twitter
52 RT | 52 Likes
402,412 impressions
FaceBook
453 Likes | 101 Shares
Reach: 224,406
Video views: 113,633
Social Engagement
Atlanta Eats
Twitter
32 RT | 31 Favs
421,127 Impressions
FaceBook
975 Likes | 254 Shares
Reach: 935,972
Video views: 421,579